jetstar competitive advantage

Introduction To gain some insights into how the Jetstar Group achieved this impressive growth in such a short amount, PESTEL and Porter’s Five Force Analysis of QANTAS 3.3.2 SWOT Analysis. Directory of Illustration. Strategic Analysis. This analysis, is the Asian offshoot of Qantas’s Jetstar Airways. Submitted by Jetstar also became first airline in the world to sell tickets through social networking site TwittER and SMS boarding pass. Evidently Jetstar’s target market is a low-cost carrier as its Interviewed by Adrian Schofield as part of the ATW Leadership Forum this week, Alan Joyce said his airline had always responded to competitive threats thrown up by Virgin Australia and would continue to do so. Jetstar Asia Airways Pte Ltd is based in Singapore. 2.1 Product Category6 Jetstar‘s expansion into international markets further exemplifies the application of strategic windows and a market extension strategy—taking a domestic product and extending it into an international market without substantial change (Fletcher and Brown, 2007) in seeking a competitive cost advantage … The company faces several managerial; and political issues but the huge profits made by the company gives it an opportunity to grow. Jetstar and Its Competitive Advantage 5216 Words | 21 Pages. Directory of Charts. Name : Lalithaa Letchumanan Opportunities and threats…………………………………………………………....6 Jetstar and Its Competitive Advantage 5216 Words | 21 Pages. (Jetstar Airways 2009) * Staff members are multi-skilled which means efficient workforce. The model is used to score your business against competitors in terms of economic fundamentals, business capabilities, cost leadership and product differentiation. 1.8 – Products, Processes and Technology 6. 3.1 Methods. Loyalty programs 3. Because of the rising global fuel demand, the crude oil price rose over 50% over 10 years with rapid fluctuation and the fuel for, highly competitive business environment, companies must continually seek out initiatives that will bring about competitive advantage, which occurs when a firm implements a strategy that is costly or impossible for their competitors to duplicate (HANSON HITT IRELAND HOSKISSON TB). Jetstar's expansion into international markets further exemplifies the application of strategic windows and a market extension strategy—taking a domestic product and extending it into an international market without substantial change (Fletcher and Brown, 2007) in seeking a competitive cost advantage against its rivals. An approach that has been rising in popularity for resource based firms in the past two decades (KALE SINGH) is cooperative strategy, whereby two or more firms work together to achieve the aforementioned competitive advantage, 5/6/2011 Executive Summary However, there are several significant issues that result in an upward pressure on cost, for example, (1) Fuel price, (2) Labor cost and (3) operational costs. SEEMAB ALAM (17480932) Table of contents Table of contents. Michael Porter identified these forces as the rivalry among the existing players, buyers’ bargaining powers, suppliers’ bargaining power, competitors’ threats and the availability of the substitutes. Conclusion13 Virgin Blue continues to increase their presence in the market holding the remaining 35%. Strategy Qantas reports solid financials; highlights customer data and digital as competitive advantage Airline group sees strong performances across both its Qantas and Jetstar brands, and yet another record result for its customer loyalty program Case Study Report | | Beginning with just 400 employees, the company currently employs more than 7,000 people and carries about 20 million passengers a year. IC Number : S8852820D Fiona Anderson, Assessment 2: Report To gain some insights into how the Jetstar Group achieved this impressive growth in such a short amount, jETSTAR | Qantas has introduced a subsidiary, Jetstar, to compete directly with Virgin Blue in the ‘low cost carrier’ market and Qantas still hold the majority of the market share with 65%. 2. The product that is supplied by Jetstar is the affordable air travel to destinations across the world. 2.5 Needs and Wants11 Management Report Name : Lalithaa Letchumanan IC Number : S8852820D Course : International Business and Management Batch : BMGE10906A Lecturer : Dr Eric Kuan Executive Summary The following report examines the organizational environment for the Australian Airline industry with particular emphasis on the task and … Jetstar's revenue is the ranked 3rd among it's top 10 competitors. Jetstar’s A330 fleet will rise to 12 before the first 787 arrives in 2013. 3.4 Strategy and culture. Recommendations14 Strategy. You can receive alerts when the price drops. Source : created by L.Lalithaa, 2012, Three Dimensional Materials, Processes and Tools, Organizational System and Quality Leadership Task 1. Please see Figure 1.6 for the details of Jetstar International’s major competitors. Founded | 2004 |, Applied Strategic Management Report – Performance: One of the most important factors affecting customers’ choice in airline industry is on-time performance. The following report examines the organisational environment for the Australian Airline industry with particular emphasis on the task and general environment followed by analysis Jetstar Airways’ business-level strategy focusing on the airline’s competitive advantage. * Jetstar has kept to their advertising promises of Jetstar is "All day every day low fares" and "Low Fares, Good Times" by continuing to provide low fares. 2.3.1 Label9 Batch : BMGE10906A The main mission of Jetstar Asia airways is to fly further with five hour radius from the point of origination. There are many airline companies all around the world. JETSTAR AIRWAYS | MCD 2050 Marketing Major Assignment | * Jetstar Airways operates with only 3 types of fleet. QANTAS Freight QANTAS domestic and Jetstar group constitutes another billion dollars of profit for the brand. Table of Contents Industry environment………………………………………………………………..4 It operates services to regional destinations. jETSTAR | Case Study Report | Executive Summary The following report examines the organisational environment for the Australian Airline industry with particular emphasis on the task and general environment followed by analysis Jetstar Airways’ business-level strategy focusing on the airline’s competitive advantage. 1.2 Background of Jetstar4 Jetstar and Virgin Blue can both compete and be highly profitable within the business, leisure and family market but however, it will ultimately be the service companies, and their associated marketing strategies and techniques which, will establish the difference between the market ‘leader’ and the market ‘loser’. Photo: Jetstar Qantas will always rise to competitive threats, says airline boss. 1.4 Plan of Report5 The technology available in Jetstar will be all of their flights. 1. 2.3.1 Brand7 Competitive advantage in the Marketing strategy of QANTAS Airlines – ... About $64mn of the $1.53bn profit of the firm comes from freight division i.e. The article also covers top Jetstar Airways competitors and includes Jetstar Airways target market, segmentation, positioning & Unique Selling Proposition (USP). Pestle analysis of the aviation industry gives an accurate depiction of the external factors and its influences on the industry and extensively on the Qantas Group. Jetstar offers a Price Watch service through its website so customers can watch as the cost of a certain flight fluctuates. You pay $49 to join and an annual membership of $49 after your first year. Qantas Airline online booking also provides facilities like advance seat selection and online check in. Launched just 8 years ago, today, the Jetstar Group consists of a network of value-based air carriers that deliver high quality air passenger services for budget-minded travelers across Australia, New Zealand and the Asia Pacific region. Introduction………………………………………………………………………...3 Core competencies relished by the flagship carrier of Australia, that devises a competitive advantage for Qantas, over its rivals and competitors from the airline industry 5. 2. By assessing the company both internally and externally by applying PESTLE and Porter’s Five Force frameworks, this report will assess Qantas’ opportunities and strengths within, followed by analysis and findings of Jetstar Airways business-level strategy focusing on the airline’s competitive advantage. Executive Summary3 selected, you are required to describe the organisation’s mission, describe and classify the organisation’s strategy, and identify its‟ value proposition and core competencies. The higher fuel price, terrorist threat and restrictive govt policies regarding open air travel right are some of the challenges in this industry. Source: Nasdaq 1.3 Segmentation5 The nature of the industry is to provide low fares all day and everyday across the Asia Pacific region and possibly all over the world. Tangible and Intangible. Figure 1.0 The process involved in Jetstar. First, decide where to go, create a booking with Jetstar, confirm the fares, check the baggage charges and when at the airport when it explains the terminal, boarding and other assistance available. 2.3 Brand Package and Label7 Chapter 1: INTRODUCTION The Process will be as follows. The company faces stiff competition from the virgin blues and tiger airways among other companies. The following paper provides an analysis and evaluation of the current market position of Qantas and the airline industry. Jetstar Company was established by the Qantas to provide low-cost domestic services. The competitive Environment……………………………………………………….5 environment followed by analysis and findings of Jetstar Airways business-level strategy focusing on the airline’s competitive advantage. (Qantas annual report ) ...environment followed by analysis and findings of Jetstar Airways business-level strategy focusing on the airline’s competitive advantage. (1)One of the biggest challenge of Jetstar is the tremendous increase in fuel cost. A year later Qantas effectively reversed the reversal with a Jul-2010 agreement with Boeing to bring forward delivery by two years of eight of the 15 postponed B787-8s. At the end of March 2003 Virgin Blue posted a profit before tax of $158 billion, $58 billion over their budget, be met. On April 16, 2008, the company announced that it had achieved profitability for the year ended March 31, 2008, with an increase of 20 per cent in the number of passengers carried and a passenger load factor of over 75 percent, an increase of 4 percent over the previous year. Cost Reference List15, An evaluation Virgin Australia Airline within the low cost airline industry Introduction Find out how the Qantas Group’s business strategy aims to achieve sustainable, long-term returns for shareholders and growth, through six strategic pillars. 3.5 Competitive strategy. There are also possibilities of more foreign budget airlines operating in Singapore, and big airlines may also slash their prices to compete with the budget airlines. According to the Michael Porter, the competitive advantage of the business can be analyzed based on the five forces (Dälken, 2013). Jetstar Task and Environmental Competitive Analyisis 3945 Words | 16 Pages. 3.2.3 Strategy canvas. 3.3 Strategic capability. Or even if the flight service is of a lower standard, flyers are sometimes willing to compromise on that aspect for a much lower fare. 3.6 Business Strategy Statement 4. Course : International Business and Management 3.3.1 VRIO Matrix. 2.4 Target Segments10 Its main base is Singapore Changi Airport. Low to Moderate A Competitive Advantage Model is a useful tool for competitive analysis, strategy planning and building business cases. Established in 2000, and the company offers both local passenger air transportation and international operation service. Case Study Report | Executive Summary jETSTAR | Case Study Report | Executive Summary The following report examines the organisational environment for the Australian Airline industry with particular emphasis on the task and general environment followed by analysis Jetstar Airways’ business-level strategy focusing on the airline’s competitive advantage. The many companies that use the name jet have made it difficult for Jetstar Airways to sell its brand effecti… * Qantas frequent flier is leading loyalty program in Australia with 5.8 mill members, jETSTAR | S23220059 | Ken Koh Cong Kang | 1.9 – Competitors, Suppliers and Customers Directory of Illustration Figure 1: Layers of the business environment (Johnson… Internal Analysis…………………………………………………………………….6 The 787s will also allow Jetstar to operate more point–to–point services, rather than having to connect via hubs, which the Qantas group says “is a key advantage of ‘end–of–line’ carriers”. MGT330— Kym Treharne Executive Summary 3.2.2 Porter’s five forces. 4. For Qantas Jetstar Domestic, the tangible resources would be the 10 new aircrafts and with up to 64 daily services that is going to be adding on to the business from September 2012(Saurine 2012). Jetstar’s marketing team is passionate about building and maintaining our brand across multiple cultures, and continuing to thrive in a high volume, highly competitive and constantly changing environment. Conclusion. Jetstar also runs Club Jetstar. Threat of New Entry Virgin Australia Airlines Pty Ltd formerly known as Blue Australia Airline is a private low-cost air transport carrier branding itself as Virgin Australia. Value is what buyers are willing to pay, and superior value stems from offering lower prices than competitors, with equivalent benefits or providing unique benefits that more than offset a higher price. Upon concluding the research for the task environment, the main forces shaping the Australian Airline industry was the cost of fuel, this being such a key factor because it, namely Valueair, Tiger Airways, Jetstar Asia Airway and Airasia but Jetstar Asia Airways has effectively merged with Valueair. Executive Summary JSA | Call sign Upon concluding the research for the task environment, the main forces shaping the Australian Airline industry was the cost of fuel, this being such a key factor because it make s up such a big bulk of the expenses incurred by airlines and the subsequent, Jetstar Group Chief Executive Officer, Bruce Buchanan is a founding executive of Jetstar The competitive advantage of the B787-9 over the -8 was too great to bother with early -8 versions when Jetstar already had young A330-200s. followed by analysis and findings of Jetstar Airways business-level strategy focusing on the airline’s competitive advantage. 3.2.1 PESTEL Analysis. Due Date:10 September 2014 Student Number: 11449245 Launched just 8 years ago, today, the Jetstar Group consists of a network of value-based air carriers that deliver high quality air passenger services for budget-minded travelers across Australia, New Zealand and the Asia Pacific region. The Jetstar Strategy team works with stakeholders across the Jetstar airlines to identify, develop and execute our most critical initiatives globally to ensure Jetstar’s strong position, continues to provide outstanding value to our customers. ... of its own market which helps the organisation to develop systems that meet current needs and vision in order to gain competitive advantage and maintain organisational continuous improvements (Alanx D Smith 2006). 3. Name Of Competitor | Logo | Type Of Business – change to facts | Tiger Airways | | Air Travel | Air Asia | | Air Travel | Lion Air | | Air Travel | Assessment 2: Report Introduction4 The analysis also includes a breakdown of Virgin Blue’s financial performance, IBU5COR ASSIGNMENT Source : Jetstar international website References. Being a leading lowfare airline, Jetstar pays extra attention on the cost management. Defending Territory Case Studies Analysis There are seven routes through which Jetstar Asia airways flies. Introduction: Jetstar Airways is an Australian aviation company that provides the service of extending air travel to those who may have never been able to afford to fly by providing “all day, every day, low fares”. Of course there are factors like customer loyalty and flight duration to be considered when choosing an airline to fly with. 1.1Purpose of Report4 However, low cost still rules over flight services, especially for short distance flight. 1.7 – Nature of Industry 2.2 Major Competitors6 “I think one of the things we are most proud of at Qantas is that even through our toughest times we never lost sight of the customer,” Tully said. As a result, Jetstar Asia Airways can make up competitive advantage to lure more customers by offering low ticket price. 5. 3K | ICAO Together they have raised over 28.0B between their estimated 87.0K employees. | Competitive advantage growth occurs when firms create value for its products that exceed the firm’s cost to creating it (Porter 1985). The vision of Virgin Australia is to revolutionize the air travel market by providing excellent service and seamless, assets are those items that are easy to identify and both fixed and current assets for example machinery, buildings, lands and inventory. In between sessions at the recent Adobe Symposium, Tully spoke to Which-50, about Qantas’ multi-brand structure, marketing and trust as a competitive advantage. 1. JETSTAR ASIA | A new entrant means competitor undermining the profits (Aarons, Waalewijn, 1999, pg4) of Jetstar, which is an established business, usiness Challenge It is owned by Westbrook Investments and Qantas Group Holdings (Jetstar, 2014). Executive summary. The analysis uses Michael Porter’s 5 forces model for industry analysis and a SWOT for Virgin Blue. Upon concluding the research for the task environment, the main forces shaping the Australian Airline industry was the cost of fuel, this being such a key factor because it, executive Alan Joyce said that "Jetstar was seeing that, so to be competitive at the leisure end we believed Jetstar needed to have direct Melbourne Tullamarine to Sydney services complementing its Avalon operations, assuring that profitable market stays with the group and it's not lost to our low-cost competitors´ (Creedy 2009). These flights include A320 aircrafts, A330 aircrafts and Boeing 737s. The reason for Jetstar for doing this is because they just owned the title of the most late-running planes of all major Australian domestic airlines in the past year (Saurine, Executive Summary Use Porter's five forces model to critically analyse the budget, EXECUTIVE SUMMERY In addition to this, the report will focus on the specific elements that enable Qantas to obtain a competitive advantage over its competitors. Using the Balanced Scorecard as a contemporary performance measurement framework, evaluate the current financial and non-financial measures, Strategy Introduction. This research report provides an analysis of two popular airlines in Australia; Jetstar and Virgin Blue, both whom are competing in the airline business. Lecturer : Dr Eric Kuan 2.3.2 Package8 There are only two major airlines in the Australian domestic aviation market, Qantas and Virgin Blue. Jetstar and Its Competitive Advantage 5216 Words | 21 Pages. An analysis of the company’s financial records indicates a positive growth. General Environment Analysis……………………………………………………...3 External Environment Analysis……………………………………………………..3 The top 10 competitors in Jetstar's competitive set are Viator, HK Express, Qunar, GetYourGuide, BeMyGuest, Excursiopedia, Uber, Qyer, Pegasus Airlines, AirAsia Group Berhad. 4. SWOT analysis of Jetstar Airways analyses the brand/company with its strengths, weaknesses, opportunities & threats. https://strategicmanagementinsight.com/topics/competitive-advantage.html The figure above shows the process that we need to take into consideration when booking a flight with Jetstar. Upon concluding the research for the task environment, the main forces shaping the Australian Airline industry was the cost of fuel, this being such a key factor because it make s up such a big bulk of the expenses incurred by airlines and the subsequent, Airline captured the online market and is awarded as no 1 travel site for online booking and it is visited by nearly 7.5 mill people per week. Using Porters Five Forces Framework illustrate these five forces for your organisation, and provide brief comments on how these forces they influence your organisation’s profit potential. 3.2 External Analysis. IATA Table of Contents Our team has established that Qantas is facing direct competition from new market entrants as well as threats from it’s own development – Jetstar. Beginning with just 400 employees, the company currently employs more than 7,000 people and carries about 20 million passengers a year. The major competitive advantage attained by the same is in regards to the radius with which it flies within a stipulated period of time (Jetstar, 2012). Discussion6 The following report examines the organizational environment for the Australian Airline industry with particular emphasis on the task and general environment followed by analysis and findings of Jetstar Airways business-level strategy focusing on the airline’s competitive advantage. The following report examines the organisational environment for the Australian Airline industry with particular emphasis on the task and general environment followed by analysis Jetstar Airways’ business-level strategy focusing on the airline’s competitive advantage.

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